Digital marketing for rural stays, boutique hotels & nature-based places
Your place is unique. Your digital presence should be too.
SEO, AI search, demand generation and automation for independent places in Spain. Get found, reach new audiences and fill more of the year, with a clear plan and clear costs.
Three ways to start
- 01Visibility AuditSee where you're visible and what to fix first.
- 02Retreat-readyOpen your place to companies, brands and groups.
- 03Growth SystemOngoing content, campaigns and automation.
Why now
Discovery is moving to AI. Most small places aren't there yet.
Travellers still search on Google, but more and more of them ask an AI assistant first: “find me a quiet rural house for a team of 20 near Málaga”. The places that show up are the ones with clear, well-structured, trustworthy information. That’s a window of opportunity for independent places that move early.
2.5B
monthly users see Google’s AI Overviews.
1B
monthly users on Google’s AI Mode, one year after launch.
~48%
of tracked Google searches now show an AI Overview.
ChatGPT weekly users, in millions
More than doubled in one year.
Source: OpenAI figures reported by Reuters and TechCrunch.
Sources: Google I/O 2026 · OpenAI via Reuters, Feb 2026 · BrightEdge, Feb 2025–Feb 2026.
What we do
SEO, AI search, demand generation and automation, in one plan.
Pick what you need. Each service has a clear purpose, a clear deliverable and a clear price.
01
Be discovered
Get found on Google, Maps and AI assistants.
- Visibility & SEO audit
- Google Business Profile optimisation
- Local SEO and review strategy
- GEO: structured data and AI-readable content
- Content for high-intent searches, in several languages
02
Create demand
Reach new audiences and fill the quiet months.
- Target segments: companies, brands, sport and wellness groups
- Retreat-ready landing pages and venue fact sheets
- B2B outreach to HR teams, event planners and facilitators
- Google, Meta and LinkedIn campaigns
- Off-season packages and email to past guests
03
Work smarter
Answer faster and follow up every enquiry.
- Smart enquiry forms that qualify leads
- Simple CRM and lead scoring
- Automated follow-ups and email sequences
- AI assistant for frequent questions
- Monthly dashboard in plain language
Demand generation playbook
How a quiet month becomes a booked retreat.
A simple system, from the first search to the next booking. This is what we build for each place, adapted to its size, audience and season.
01
Attract
Be where the right people search.
- SEO for high-intent searches, e.g. "rural venue for a company retreat in Andalusia"
- Answers ready for AI assistants
- LinkedIn content for HR and team leads
- Partners: yoga facilitators, cycling clubs, event planners
02
Capture
Turn interest into a real enquiry.
- Retreat-ready landing page: capacity, rooms, meeting space, sample agenda
- Downloadable venue fact sheet
- Quick quote form with the right questions
03
Nurture
Stay useful until they decide.
- Automated email sequence
- Sample itineraries and real photos
- Low-season availability, shown clearly
04
Convert
Make saying yes easy.
- Proposal sent within 24 hours
- Clear packages by group size
- Video tour or site visit
05
Retain
Turn one stay into the next.
- Review requests after every stay
- Rebooking offer for next year
- Guest list for off-season campaigns
What success looks like
Real results from the sector.
Examples from independent places in Spain. They are not our clients: they show what’s possible when visibility, demand and follow-up work together.
Independent hotel · Spain
Low season, without price wars
One coordinated direct-sales campaign: an offer visible on the website, search keywords tied to it, an email to its own database of about 1,150 past guests and a small social ads budget.
Rural accommodation · Huelva
From guest house to retreat venue
It packaged nature, wellbeing and leadership into company retreats, offered as subsidised training through FUNDAE, and was recognised nationally for innovation in rural tourism.
Sources: published hotel marketing case study, 2026 · the rural accommodation's public retreat programme.
How a project runs
From first call to first results.
A clear timeline, so you always know what’s happening and what comes next.
Weeks 1–2
Audit & plan
We review your visibility, website, platforms and enquiries, and agree a prioritised plan with a fixed scope.
Weeks 3–6
Build
Profiles, pages, content and the enquiry system are set up. You approve every piece before it goes live.
Months 2–3
Launch
Campaigns and outreach start, and we track every enquiry from first contact to booking.
Every month
Report & improve
A short report in plain language: what we did, what it cost and what it brought in.
Fixed scope
You know what’s included before we start.
Your accounts
Website, ads and data stay in your name.
No lock-in
Monthly work, cancel when it stops making sense.
Ways to work together
Clear offers. Clear prices.
Start small, see results, then decide. Every offer has a defined scope, so you always know what you’re paying for.
Start here
Visibility Audit
A clear picture of where you’re visible, where you’re losing guests and what to do first.
- Google, Maps and AI search check
- Website and booking path review
- Platform dependence analysis
- Prioritised action plan
Fixed price · €[price]
Most popular
Retreat-ready
Position your place for companies, brands and groups in the quiet months.
- Retreat landing page and venue fact sheet
- Target list: companies, planners and facilitators
- Outreach and campaign setup
- Enquiry form and simple CRM
Project · from €[price]
Ongoing
Growth System
Continuous work on content, campaigns and automation, with monthly results.
- SEO and AI search content
- Campaigns and email
- Automations and follow-ups
- Monthly report in plain language
Monthly · from €[price]
Pilot places wanted.
We’re working with three independent places at a reduced price in exchange for documenting the results together. Ideal for rural or boutique stays in Andalusia with space for groups of 10 to 40.
FAQ
Before we start.
Straight answers about the services, timings and how we work together.
What does the Visibility Audit include?
A review of how your place appears on Google, Maps and AI assistants, your website and booking path, your reliance on platforms and how enquiries are handled. You get a prioritised action plan you can use with us or on your own.
Can you work with my current website and booking engine?
Yes. In most cases we improve what you already have instead of starting over. If something is holding you back, we'll explain why and what it would take to change it.
How long does it take to see results?
Quick wins like Google Business Profile and enquiry follow-ups can work within weeks. SEO and AI search visibility usually build over several months.
Do I need a big budget for ads?
No. Most of the work is organic visibility, better conversion and activating the guests you already have. When ads make sense, we start with small, measurable budgets.
Do you work outside Andalusia?
Yes. We work remotely with independent places across Spain, in Spanish and English.
Is there a minimum contract?
No. The audit and Retreat-ready are one-off projects. The Growth System is monthly and you can stop when it no longer makes sense.
Grow your place
Let's find where you're losing opportunities.
Tell us about your place. We’ll reply with a first read of your visibility and the three things we’d look at first.